Magnus Briar (they/them) is a strategic communicator with a passion for storytelling.
Extra: Magnus is a certified Public Information Officer from the Justice Institute of British Columbia.
Magnus has volunteered for various roles with the Canadian public relations professional association, helping to advance the industry.
Magnus has served on the board of Yukonstruct, the Yukon’s innovation hub, and currently sits on the editorial board of the McMaster Journal of Communication.
Magnus was honoured as Public Relations Student of the Year by the Canadian Public Relations Society (Toronto) in 2019. They were given an Above and Beyond Award from the Government of Yukon for “demonstrating the core values [of] RESPECT, SERVICE EXCELLENCE, COLLABORATION and INTEGRITY through outstanding public service contributions."
Magnus has previously been elected a Youth City Councilor for Toronto as well as Youth Prime Minister of Canada.
Curriculum Vitae
Magnus Briar lives, works and studies in Toronto, Canada.
Expertise: In addition to expertise in media relations and crisis communications, Magnus has experience in copywriting and editing, fundraising, communications training, strategic communications planning, volunteer coordination, event planning, community outreach and social media.
Education: Magnus has a bachelor’s degree in public relations from Humber College as well as a certificate in strategic public relations from the University of Toronto. Magnus is currently enrolled in a master’s degree in communications management through McMaster University and Syracuse University.
Experience: Magnus has a diverse range of experience in the communications sphere including (but not limited to):
Leading emergency communications during wildfire season in the Yukon
Pitching major newspapers stories on the automotive industry at the height of the NAFTA renegotiations
Providing communications support to a stem cell research company doing groundbreaking work
Aiding field organization during President Obama’s 2012 reelection campaign in a crucial swing state
Supporting a marketing agency with top-tier content creation for clients in the legal and education sectors
Building a profitable freelance business from scratch with clients in industries such as real estate and the arts
Bright-eyed and bushy-tailed! My cohort of master's students arrives at the McMaster University campus for our first residency.
Attending an ambulance ride along in Whitehorse. Paramedic Steph (above left) dubbed me "official Yukon EMS baby-holder." As the service's public communications lead, I helped tell the story of Yukon's paramedics.
I was honoured to be awarded Public Relations Student of the Year by the Canadian Public Relations Society's Toronto chapter in 2019.
I was honoured to meet with the Premier of Yukon, Sandy Silver. Premier Silver and I share several passions including education and sustainability.
A gala dinner (full of communicators) at the Hamilton Club. PR has its moments of glamour!
As the public communications lead for the Yukon government's Protective Services division, my work occasionally took me cliffside. Here I am attending a training with firefighters and paramedics. Can you tell I am scared of heights?
I am up to any challenge.
A communications career can take you anywhere. While working in the Yukon, I passed the Special Operations Medical Extrication Team (SOMET) physical exam. That meant a timed run to the top of a mountain carrying one-fifth of our body weight. Afterwards, flanked by Yukon’s fire chief, I climbed into a helicopter for our sunset mountain descent.
Services
Rates available upon inquiry.
Media relations.
Want to tell your story to the media? I can make it happen.
Strategic planning.
I will oversee a strategic communications planning session for your business.
Fundraising.
I can help you win over donors to see the value of your worthwhile cause.
Social media management.
Ready to crush the social media game with phenomenal posts?
Political communications.
If your campaign needs a communications boost, I can hop on the trail and tell your tale.
Event planning.
Need a hand to pull off that big event? I am ready to step up to make it happen with no hitches.
Content creation.
Blog posts, articles or website pages, I can craft killer content.
Communications training.
This is the one where I spill my secrets and teach you (or your staff) the ropes of communications.
Community outreach.
I know how to help your brand win over an important audience and make vital inroads.
Crisis communications.
If your brand is facing reputational ruin, I am ready to help.
Speechwriting.
Big event coming up? I will write a tailored speech that reflects your voice.
Personal branding.
For the solo artist ready to take their reputation game to the next level.
Client Commitment
I fully adhere to the Canadian Public Relations Society’s Code of Professional Standards.
Want to read the Code of Professional Standards for yourself?
Contact me.
Sharing your story starts here. Maybe you need to pitch the media on a new campaign. Maybe you want to up your social media game. Maybe you have a big event coming up and could use a hand. I can help.